Who are these guys? (Part Five)

And then there’s me, Brian Satchfield…

Brian Satchfield, President

I would say we’ve saved the best for last but we all know that I’d be fooling no one with that statement. The fact is, I subscribe to the concept of surrounding oneself with those who are better in their area of expertise than you are. This is definitely the case with the Digital Media Services crew. Part of our success is in putting egos aside and recognizing who is best qualified to handle the task at hand. After all, our goal is to produce the best possible product for our clients, not to impress a particular personage with our individual capabilities.

So, what role do I play at Digital Media Services? Well, my function on the set is to direct and DP video projects. However, as a small business owner, my off-set roles may be even grander. Marketing, operations, payroll, administration, purchasing, sales, Website management and custodial services are just a few of my responsibilities. And, believe me, I claim no expertise at any of those roles. Constructive criticism is always appreciated! Above all else, though, the role I take most seriously is in servicing our clients. Digital Media Services may not always be the provider with the most equipment, the fanciest crew shirts or the biggest yellow pages ad but we do try to be the company with the most satisfied clients. And it’s quite simple to do, once you become enlightened about what’s really important.

As a company, our personal preferences and traditions all need to take a back seat to that which will create an effective media product for our client. Every decision needs to be made with our client’s end customer in mind first and our client’s corporate objectives in mind second. Everything else follows somewhere behind. Is their target audience the typical 9-to-5 worker? Then maybe a drive-time radio spot would be more effective than a TV commerical broadcast during the mid-day soaps. Is their company suffering from some bad publicity? Maybe an ad about support for the local community is more appropriate than one for their new, expensive product. Every photo and video project is unique and what worked for one client at one time is rarely appropriate for the current client right now.

When our client has been delivered a media product that effectively communicates to their customer and satisfies their corporate objectives, everybody wins. And, when everybody wins, we win. Our clients end up coming back to us again and again because they know what the end result will be.

So, now that we have our basic introductory comments out of the way, our blog can now focus more on interesting projects, current events and those topics that will hopefully give you not only enjoyable and entertaining reading but also tidbits of information you can use to enhance your conversations with your co-workers, clients and friends.

We look forward to hearing your feedback on how we’re doing!


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